Will General Mills' "Premium Cereal" Boost Its Margins or Backfire?
General Mills (NYSE: GIS), the packaged foods giant that owns Cheerios, Häagen-Dazs, Yoplait, and other well-known brands, recently raised eyebrows by launching a new brand of premium cereal that costs $13 per box.
Morning Summit -- which features ingredients like almonds, cranberries, cherries, and pumpkin seeds -- targets health-conscious consumers who have shunned sugary cereals over the past few years.
Image source: General Mills.
Source Fool.com
