Will Peloton's New Pricing Strategy Boost Demand?
After thriving during 2020 thanks to soaring interest in its expensive stationary exercise bikes, Peloton Interactive (NASDAQ: PTON) has since seen its shares fall precipitously due to waning demand in a reopened and more normalized economy. The return of traditional gyms and fitness centers has added fuel to the fire, and Peloton stock is down 77% over the past 12 months.
The company's new CEO, Barry McCarthy, is hoping to turn things around. He's already shaking things up by testing a new pricing model in order to drum up demand his company desperately needs right now. Let's take a closer look at the details behind this move.
Image source: Peloton.
Source Fool.com
