Will Rebounding Google Ad Sales Power Alphabet's Earnings?
Google-parent Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) is among the plethora of technology companies that will be reporting results as earnings season kicks into high gear next week. It's scheduled to release its third-quarter financial report after the market close on Monday, Oct. 28.
A surprising jump in ad sales in Q2 gave the search provider a much-needed jump-start, sending Alphabet more than 9% higher in the wake of its earnings. But even with those gains, the stock has barely kept pace with the broader market in 2019.
Can Alphabet continue the momentum that began last quarter, or were the positive results a one-off? Let's look at a few areas that investors should watch when the company reports earnings.
Source Fool.com
