Will "Tenet" Be Bigger for IMAX Than It Is for AT&T or AMC Entertainment?
It's the multiplex event of the season. Tenet, Christopher Nolan's action thriller that is bankrolled by AT&T's (NYSE: T) Warner Bros. studio, has its official stateside theatrical premiere on Thursday night. The film comes at an ideal time, with leading exhibitor AMC Entertainment Holdings (NYSE: AMC) having 70% of its U.S. movie houses open by this weekend and hungry for its first hit since February. And AT&T can help justify its risky Time Warner acquisition with a blockbuster.
AT&T and AMC Entertainment have a lot riding on how the theatrical run plays out, but they may not be the biggest beneficiaries if Tenet is a smashing success. IMAX (NYSE: IMAX) could be the publicly traded company with the most on the line here. Tenet director Nolan has been behind some of the biggest hits on IMAX's supersized platform. Larger-than-life films including Inception and The Dark Knight have been huge for IMAX, and Tenet is already shaping up to be the latest Nolan flick that's meant to be seen on IMAX. It was even shot on IMAX film.
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Source Fool.com
