Will This Decision Boost Ford's Most Important Vehicle's Sales?
If you're investing in the automotive industry, you likely already know how important full-size trucks are to Detroit automakers such as Ford Motor Company (NYSE: F). The F-Series has been its bread-and-butter for many decades, but Ford's most important vehicle going forward will likely be a different version.
Is Ford's recent move to slash prices of the F-150 Lightning, the electric truck version of its predecessor, a sign of struggles, or will it spark sales of its incredibly important electric vehicle (EV)? Let's dig in.
Toward the end of July, Ford announced it would slash prices of its F-150 Lightning electric trucks between $6,000 and $10,000 -- depending on vehicle options and trims. Management's decision was made easier due to lower material costs and higher production capacity.
Source Fool.com
