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Will a "Super App" Strategy Send Coinbase Stock Soaring?


On June 22, Brian Armstrong, chief executive officer of Coinbase Global (NASDAQ: COIN), unveiled what he's calling a "super app" strategy for the company. As he explained at the company's State of Crypto Summit in New York, under such a strategy, Coinbase would become less of a centralized exchange, and more of a decentralized mobile app where you manage everything crypto- and internet-related. 

Is this just pie-in-the-sky thinking? Or is there something to this strategy that might just work? After all, Elon Musk has been talking up a super app for Twitter for months now. And super apps such as WeChat and Alibaba Group's (NYSE: BABA) Alipay have been popular in Asia for years. 

Let's take a closer look at what this could mean for Coinbase, which like so many businesses and investments related to crypto has taken a beating in the past two years.

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Source Fool.com

Coinbase Global Inc. Stock

€169.98
-0.650%
Coinbase Global Inc. shows a slight decrease today, losing -€1.120 (-0.650%) compared to yesterday.
Our community is currently high on Coinbase Global Inc. with 27 Buy predictions and 14 Sell predictions.
As a result the target price of 181 € shows a slightly positive potential of 6.48% compared to the current price of 169.98 € for Coinbase Global Inc..
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