With A Rebrand And A New App, Will WW International Rebound In 2020?
Last week -- just in time for the holiday heavy-eating season -- Weight Watchers International (NASDAQ: WW) rolled out its new, customized weight management program called myWW. It's the earliest the company has ever launched a new program, according to CEO Mindy Grossman. The debut date is more than seven weeks before New Year's, when folks make resolutions that often include weight loss goals. The post-holiday diet season drives WW International's highest subscriber rates, which usually decline through the rest of the year. The myWW plan program matches members to one of three plans based on taste preferences, eating habits, and goals. Gary Foster, WW's chief scientific officer, says myWW took about two years to develop, and it builds on science and behavioral data.
Wall Street analysts say the program will be a key driver of future subscriber growth. Keybanc's Edward Yuma said myWW is "unique enough to feel new," but also carries elements of the old program, including the concepts of SmartPoints and ZeroPoints. "This customization of the ZeroPoints list offers more flexibility from the existing, and arguable more restrictive, Freestyle program," said Yuma.
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