Yandex.Taxi Is Just One Example of the Sprawling Empire Yandex Is Building in Russia

There is a whole lot going on when it comes to Russian search engine, web portal, and app aficionado Yandex N.V. (NASDAQ: YNDX). The company is playing a bit of the imitation game as it mirrors tech industry leaders like Alphabet but with a special sauce for the Russian market where it's no easy task establishing a foothold. The country came in at No. 40 in the World Bank ranking of economies based on the ease of doing business.

Although most of Yandex revenue is currently based on advertising, it has launched efforts in the taxi space that could reveal its designs for many different internet-based businesses in Russia. Earlier this month, the company announced a combination of its taxi business with Uber. If Yandex is successful, it could enjoy a natural moat provided by governmental barriers of entry in the world's 13th largest economy.  

Yandex experimental self-driving car. Image source: Yandex.

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Source: Fool.com