YouTube Launches Shorts Shopping Amid Ad Sales Dearth
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Doom scrolling is about to become doom shopping
Instead of clicking through online catalogs or being redirected to third-party links, YouTubers will be able to purchase items instantly as they scroll through Shorts, the TikTok-esque short-form video vertical launched in 2020. The move comes after YouTube's digital ad revenue dramatically fell this past quarter.
Source Fool.com