You Don't Have to Pick a Winner in Digital Advertising. Here's Why
As the internet becomes a bigger part of our daily lives, the digital advertising industry benefits. More users, usage, and data create a lot of opportunities worldwide to target individuals with ads. According to Grand View Research, revenue in the market is set to eclipse $1.4 trillion by 2030, so it's a good place to look for buying opportunities.
Luckily for investors, it's not necessary to pick a single winner. There are already some obvious leaders dominating the industry. I think it's a smart idea to at least consider buying shares of all of them for some exposure to this broad secular trend.
When talking about this industry, I'm sure (NASDAQ: GOOGL) (NASDAQ: GOOG) is the first business that comes to mind. More than 80% of the tech trailblazer's revenue in 2022 came from digital advertising. When you own some of the most popular websites on the planet in google.com and youtube.com, there is naturally a massive amount of attention that can be monetized.
Source Fool.com
Alphabet Inc. A Stock
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