You Won't Believe What Starbucks' CEO Just Said
Howard Shultz is back in the CEO role at Starbucks (NASDAQ: SBUX), the coffee chain he built into a powerhouse restaurant company. He's diving straight into renovating the company to meet changing consumer behaviors and "record demand."
To those of us on the outside, the local Starbucks store may not feel different or out of date. But the information churners on the inside are discovering new preferences and habits that could significantly impact Starbucks' model. And you might be surprised to hear what they're saying.
Starbucks worked up a sweat trying to manage throughout the beginning of the pandemic, opening new drive-thrus, ramping up mobile ordering, enabling curbside pickup, and doing anything else a digitally powered restaurant giant could do with closed dining rooms. Now that it has emerged on the other side, the landscape looks quite different.
Source Fool.com
