Your Next Favorite Original Series May Be on Spotify
Spotify (NYSE: SPOT) is expanding its push into original podcasts again with an exclusive deal with Warner Bros. and DC Comics. The multi-year deal with the AT&T subsidiary gives Spotify the ability to produce, market, distribute, and sell ads against podcasts built around DC Comics-based intellectual property. That means Batman, Superman, and Wonder Woman could star in their very own audio story.
The deal follows closely on the heels of a contract with Kim Kardashian West and last month's deal with Joe Rogan.
Spotify's growing podcast investments are a clear sign that its strategy in this medium is working. And it's going after a wide audience with various topics, personalities, and characters, ensuring anyone will be able to find exclusive podcasts they like on the streaming service.
Source Fool.com
