You're Thinking About Gun Industry Sales All Wrong

Gunmakers got a boost when it was revealed the Trump administration was considering making it easier to sell guns overseas. With the U.S. firearms industry in a funk since the presidential election, a new avenue of growth would be welcome news for manufacturers like American Outdoor Brands (NASDAQ: AOBC) and Sturm, Ruger (NYSE: RGR). Anything that could get inventory moving again would be a benefit.

However, despite the news you hear about how low the gun market has fallen, things aren't really as bad as they seem. It's not the gunmakers that are the problem but how the market prioritizes short-term results.

Image source: Getty Images.

Continue reading

Source: Fool.com