Yum! Brands Launches Its First American Digital-Only Taco Bell
Times Square in Manhattan will host the first "digital-only" Taco Bell restaurant in the USA starting tomorrow, Yum! Brands (NYSE: YUM) announced today, as it joins a trend several other restaurant chains have already pioneered. The digital-only label means there are no dine-in facilities on the premises and very little contact between customers and restaurant personnel, with high-tech ordering systems replacing the traditional dining approach.
Hungry customers place their orders in one of two ways. One method is to use one of 10 self-service kiosks at the Taco Bell location, while the other is to buy in advance using the brand's app or website. Once the order is placed, the customer receives an order number used to retrieve their food from a touchscreen-operated cubbyhole located in a pickup area. The location will also sell Taco Bell-themed souvenirs and an exclusive menu item, a cherry and green apple-flavored "Bell Apple Freeze" beverage.
Source Fool.com
