Yum! Brands' Taco Bell Tries Out Its Own In-House Plant-Based Meat
Hopping aboard the plant-based meat craze, Taco Bell, a subsidiary of Yum! Brands (NYSE: YUM), is launching a new product to test customer demand for meat alternatives. CNBC reports the Cravertarian Taco -- now on sale in Tustin, California -- features Taco Bell's own plant-protein meat substitute, made from a mix of pea and chickpea protein.
Taco Bell was previously reluctant to offer plant-based meat dishes because it already had vegetarian items. A year ago, in March 2020, the company programmed its digital ordering kiosks so customers could choose to see only vegetarian offerings -- a list of approximately 50 items -- by entering the so-called "Veggie Mode." The company said "customers can further customize their orders while in Veggie Mode, with a total of over 20 million possible vegetarian menu combinations," Food & Wine reported.
Image source: Taco Bell, Yum! Brands.
Source Fool.com
