Zoom, Purell, and Netflix Got the Biggest Boost From the Coronavirus Pandemic: Survey
A study about consumer brands and the emotional connection they make with the public has identified three brands -- Zoom Video Communications (NASDAQ: ZM), Purell (part of privately held Gojo Industries), and Netflix (NASDAQ: NFLX) -- that saw the biggest increase in usage during the COVID-19 pandemic.
Branding agency MBLM (pronounced "Emblem") has begun releasing results from its 2020 Brand Intimacy COVID Study, which it calls "a study of brands based on emotions during the pandemic." According to the report, "Brand Intimacy is the emotional science behind the bonds we form with the brands we use and love." The full study will be published next week.
Here's a sneak peek at some of the data that MBLM found.
Source Fool.com
