AT&T Counters T-Mobile and Netflix With Free HBO

AT&T (NYSE: T) recently announced that it would give free HBO subscriptions to its Unlimited Choice customers, who currently pay $60 per month for unlimited data, talk, and text capabilities. Customers who already subscribe to AT&T's DirecTV or U-verse plans will simply get HBO added to their channels, while non-pay TV subscribers will receive access through the DirecTV Now and HBO Go apps.

AT&T previously only bundled free HBO subscriptions with its Unlimited Plus plans, which bundled unlimited data, talk, text, and tethering capabilities with either DirecTV Now ($100 per month) or DirecTV ($115 per month) subscriptions.

HBO's Westworld. Image source: HBO.

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Source: Fool.com