Apple Has Big Plans for the Second Year of Apple TV+
It's not an exaggeration to say that Apple (NASDAQ: AAPL) didn't have a clear strategy when it first started dipping its toes into original video content back in 2017. You might recall that the company's first foray was Planet of the Apps, a poorly reviewed ripoff of Shark Tank but for app development. In a confounding move, Apple included the series in Apple Music, its music-streaming service. Things changed in the summer of 2017, when the tech titan announced it had poached longtime Hollywood execs Jamie Erlicht and Zack Van Amburg.
Under those two executives, who are now co-chiefs of Apple TV+ and report to services chief Eddy Cue, Apple has finally found a cohesive strategy. But with Apple TV+ officially launching on Friday, the service is still in the early innings.
Jennifer Aniston, Tim Cook, and Reese Witherspoon at the premier of The Morning Show. Image source: Apple.
Source Fool.com
