Elon Musk's "Prove It" Moment in Solar Energy Is Here
Back in August 2016, just days after Elon Musk revealed his plans to merge Tesla (NASDAQ: TSLA) with SolarCity, he followed up with the announcement of a planned product that would supposedly revolutionize not just solar energy but the whole roofing industry: the solar roof. The promise was that it would look and perform better than traditional roofing materials, and produce energy as well. That combination was intended to make the solar roof a no-brainer purchase for millions of American homeowners.
The problem was, Tesla never managed to manufacture or install the solar roof efficiently. It quietly developed a version 2.0 (which was never officially announced) and kept saying it was making progress, but never sold enough of them to make a real impact on the solar market.
On Friday, Musk announced Solar Roof 3.0 and is promising to install 1,000 roofs per week. Should we believe him this time around?
Source Fool.com
