McDonald's Is Becoming a Tech Company With Its Latest Purchase
With McDonald's (NYSE: MCD) acquisition of early-stage artificial intelligence specialist Apprente, the fast-food leader is quickly transforming itself into a technology leader.
The purchase marks the burger joint's third investment in a tech company this year following its acquisition of another artificial intelligence (AI) outfit, Dynamic Yield, and its 10% stake in mobile app developer Plexure.
McDonald's first forays into the tech field were modest: self-ordering kiosks and digital signage. But as it looks to enhance the customer experience and lower overall costs, the chain is accelerating its tech investments.
Source Fool.com
