More Holiday Marketing Tricks: Helping You Feel Like Part of the Crowd
In this episode of Motley Fool Answers, Alison Southwick and Robert Brokamp are back with more warnings about the mind games that advertisers and retailers play on us -- and they play with extra intensity during this most profitable time of the year. Not that they're suggesting you become a Miser -- Heat or otherwise -- but they do want you to know precisely how you're being manipulated to open your wallet.
In this segment, they discuss the phenomenon of social proof: There's a common and deep-seated desire to feel like we fit in. And that means sellers can induce us to buy by offering us ways to make our purchases feel like they are validated by "the group."
A full transcript follows the video.
Source: Fool.com
Amazon.com Inc. Stock
The stock is an absolute favorite of our community with 155 Buy predictions and no Sell predictions.
As a result the target price of 192 € shows a slightly positive potential of 19.9% compared to the current price of 160.14 € for Amazon.com Inc..