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More Holiday Marketing Tricks: How Stores Are Designed to Wear You Down


More Holiday Marketing Tricks: How Stores Are Designed to Wear You Down

In this episode of Motley Fool Answers, Alison Southwick and Robert Brokamp are back with more warnings about the mind games that advertisers and retailers play on us -- and they play with extra intensity during this most profitable time of the year. Not that they're suggesting you become a Miser -- Heat or otherwise -- but they do want you to know precisely how you're being manipulated to open your wallet.

In this segment, they explain why it sometimes seems stores are designed to make it hard to just get in and get out. Simple reason: The longer you stay, the more likely you are to start buying a ton of stuff you didn't plan to. And that's hardly the only layout hack they're using against you.

A full transcript follows the video.

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Source: Fool.com


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