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The Trade Desk Is Giving $700 Million Back to Shareholders -- Here's Why It Matters

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The Trade Desk Is Giving $700 Million Back to Shareholders -- Here's Why It Matters: https://g.foolcdn.com/editorial/images/721099/affluent-young-person-smiles-reads-computer.jpg

On Feb. 15, adtech leader The Trade Desk (NASDAQ: TTD) announced a $700 million share repurchase plan -- a large buyback authorization considering that it's the company's first since it went public in 2016.

The Trade Desk has over $1.4 billion in cash, cash equivalents, and short-term investments on its books, which will more than cover those share repurchases. But the issue isn't whether The Trade Desk has enough money, but rather why it's instituting such a large buyback plan.

The answer should be encouraging for shareholders.

Source Fool.com

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