What to Expect From Starbucks Corporation in 2018
While Starbucks (NASDAQ: SBUX) still has room for growth around the world, in its home market the company has around 14,000 cafes. That may not represent complete saturation, but it's fair to say that in the United States the company has limited opportunity to expand, at least when it comes to its traditional stores.
Fortunately for investors, the company has plans to grow beyond its existing model. The chain has plans to grow a premium brand build around its Roastery locations and to include thousands of Reserve stores as well as Reserve bars at many of the chain's existing cafes.
It's an effort to create a new experience that former CEO Howard Schultz is leading. It's a model built around higher prices, premium offerings, and a wine bar-like way to offer coffee as well as food.
Source: Fool.com
Starbucks Corp. Stock
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